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Dubai/Munich (pts006/29.05.2026/06:35) - The expansion of Taco Bell in Bavaria continues to take shape: With Riem Arcaden and the Freiham residential quarter, the first two locations have been confirmed, marking the launch of further development in the region.
The selection of locations was strategically driven by Lehmann Hotel und Gaststätten Holding GmbH and represents a significant milestone within the planned expansion. By establishing these initial locations, the foundation for further development steps in the Bavarian market has been laid.
With Riem Arcaden, an established retail and entertainment destination in Munich, and the dynamically growing district of Freiham, two locations have been identified that offer both economic potential and high strategic relevance for long-term development.
"While the future-oriented location in Freiham secures long-term growth for us through the new residential quarter, the well-established Riem Arcaden offer immediate peak foot traffic due to their proximity to the trade fair center. We simply could not pass up this perfect balance of high potential and reliable cash flow for Taco Bell," explains Christian Lehmann, Founder of Lehmann Hotel und Gaststätten Holding GmbH.
The first locations form the prelude to a long-term expansion concept for the Bavarian market. Further developments and expansion steps will be announced as the project progresses.
"With these initial locations, we are creating the foundation for the sustainable development of the Taco Bell brand in Bavaria and, at the same time, setting a clear signal for further expansion in the region," Christian Lehmann adds.
About Lehmann Hotel & Gaststätten Holding GmbH
Lehmann Hotel & Gaststätten Holding GmbH operates within the hospitality sector, maintaining a diversified business model that spans hotel operations, traditional dining, catering, and quick-service restaurants. Alongside the successful management of its existing portfolio, the company holds the exclusive franchise rights for the Taco Bell brand in Bavaria. Backed by an experienced management and communications team, the holding company pursues a long-term, value-enhancing growth and expansion strategy.
About Iqoniko Group
Iqoniko Group is an international capital markets and strategy consultancy with offices in Dubai and London. Iqoniko positions growth-oriented companies within the investor community and supports capital market activities both strategically and communicatively. Core competencies include IPOs, stock exchange listings, fundraising, and strategic capital markets positioning. Iqoniko acts exclusively as a facilitator and intermediary and is neither an investment advisor nor a securities broker.
Forward-Looking Statements
This press release contains forward-looking statements based on current assumptions and estimates made by the management of Lehmann Hotel & Gaststätten Holding GmbH and Iqoniko. Actual developments, results, or performance may differ materially from the expectations expressed herein. There is no obligation to update or revise these statements in light of future events or developments.
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